Odum Instructor and Senior Experience Management Scientist, Qualtrics
Emily Geisen is a Senior Experience Management Scientist at Qualtrics. She specializes in designing user-friendly survey instruments to improve data quality and reduce respondent burden. Prior to Qualtrics, she spent 15 years at RTI International where she managed RTI’s cognitive/usability laboratory. She received her MS in Survey Methodology from the University of Michigan in 2004. She has 16 years of experience designing methodological research studies, developing and evaluating survey instruments, leading data collection tasks, managing projects, and performing statistical analyses using SAS. She is lead author of a 2017 book titled Usability Testing for Survey Research, published by Morgan Kaufmann. She was the 2017-2019 American Association for Public Opinion Research Membership and Chapter Relations chair, the 2010 conference chair for the Southern Association for Public Opinion Research (SAPOR), and the 2009–2011 secretary of the Survey Research Methods Section of the American Statistical Association. Geisen is one of the instructors for the required CSS course titled Questionnaire Design. She also teaches short courses on Usability Testing for Survey research through the Odum Institute.