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Short Course Spotlight: Designing Multi-Item Scales with Bob DeVellis

Date: April 12, 2018
Time: 1:00pm – 5:00pm
Location: Davis Library Room 219

This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, or other research areas. Participants will also be encouraged to suggest content areas for discussion.

After a brief theoretical introduction, we will turn to practical issues such as when a multi-item scale is (or isn’t) appropriate, determining the number and content of items in the scale, what type and how many response options should be offered, whether scales should include both “negative” and “positive” items, whether the parts of a subscale should be grouped or scattered, and other common concerns in scale development.

Dr. DeVellis will use real-life examples to demonstrate the scale development process. There will be ample opportunity for questions and discussion.

Instructor: Robert DeVellis, Research Professor, UNC Gillings School of Global Public Health and author of Scale Development: Theory and Applications 3rd ed. published 2012 by Sage Publications.

This course will count as 4.0 CPSM short course hours.

To register, click here. Registrations will not be accepted on or after April 9, 2018.

Registration Fees:
– CPSM Students – $30
– UNC Students – $40
– Others – $60

* Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.

* Waitlist/ Walk-ins: There may be a waitlist for the courses. Walk-ins will not be accepted. Each attendee must register and pay prior to 3 days before the start of the course.

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