
Designing Web Surveys (Online)
February 25 @ 1:00 pm - 5:00 pm
This 4-hour course will be held online only. Attendance is required as it will not be recorded.
This course will provide an introduction to effectively designing web surveys to avoid common pitfalls that impact data quality and introduce measurement error. The course will focus on the following elements of web survey design – overall formatting and visual layout of screens, selecting and designing questions and response options (e.g., radio buttons, check boxes, grids, and open text fields), error and validation messaging, navigation elements, and usability. Special considerations for designing web surveys to accommodate mobile response will also be covered. This course will also provide an overview of the various web survey software systems available and offer practical guidance on selecting appropriate platforms. However, this course will not provide instruction on the technical aspects of web survey programming or introduce programming languages. The course will draw from empirical literature on best practices coupled with practical considerations when designing and implementing web surveys.
This course will count for 4.0 CSS short course credits.
Instructor: Michelle Temple
Michelle Temple is the Survey Consultant and Programmer for the Odum Institute with over 20 years of experience in social science research. They have held various roles on research projects, including Call-Center Supervisor, Program Administrator, Project Manager, Survey Consultant, and Research Methodologist. Michelle applies social science research methods to support data collection projects for UNC faculty, students, and staff. With more than 6 years of expertise in Qualtrics, they lead the Qualtrics consulting team at the Odum Institute, providing consultation and programming services. Michelle holds a Bachelor of Arts in Sociology and is currently pursuing a graduate Certificate in Survey Science, both from the University of North Carolina at Chapel Hill.
Registration fees:
- UNC Chapel Hill Students: $0, with a $25 deposit to hold your spot (deposit is refundable upon your attendance for at least 66% of the course)
- UNC Chapel Hill Faculty/Staff/Postdoc/Resident/Visiting Scholars: $50
- University (Non UNC Chapel Hill) Student/Employee (must have active university email): $75
- Government/Non-Profit/Corporate: $100
Additional course information:
- Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.
- Zoom link for those attending online will be sent prior to the course. Registration must be made at least 1 day prior to the course date to receive the Zoom link.
For questions regarding this class, please contact Jill Stevens at jill_stevens@unc.edu