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Designing Web Surveys

February 27, 2020 @ 9:00 am - 4:30 pm

The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields. slider scales. The course will also address layout and formatting of the instrument, including alignment of questions and response options, typeface, background color, and the design of grids or matrix questions. The design implications of browser-based mobile Web surveys (i.e., surveys completed on smartphones and tablets) will also be addressed. The course will draw on empirical results from experiments on alternative design approaches as well as on practical experience in the design and implementation of Web surveys. The course will not address the technical aspects of Web survey implementation (such as hardware, software, or programming) and will also not focus on question wording, sampling, or recruitment issues. The course will equip participants with the knowledge needed to make appropriate Web survey instrument design choices. The course will not focus on any particular software product, but will discuss general design principles.

Instructor: Dr. Mick Couper

Dr. Mick P. Couper, from the University of Michigan, is the leading authority on web survey design in the U.S. He is the author of Designing Effective Web Surveys (Cambridge, 2008), and co-author (with Roger Tourangeau and Frederick Conrad) of The Science of Web Surveys (Oxford, 2013), and has done extensive research on web survey design and implementation. His current research focused on the design of surveys for smartphones and mixed-mode data collection involving Web surveys.

This course will count as 7.0 CSS short course hours.


Register here.

Please Note: The registration page works best if you use the Mozilla Firefox browser. Registrations will also not be accepted on or after 2/24/2020. No Exceptions!

Registration Fees:
– CPSM Students – $40
– UNC Students – $65
– Others – $90

* Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.

* Waitlist/ Walk-ins: There may be a waitlist for the courses. Walk-ins will not be accepted. Each attendee must register and pay prior to 3 days before the start of the course.


February 27, 2020
9:00 am - 4:30 pm
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