The Roles of Social Media and Crowdsourcing in Survey Research (Online)

 
 
This one day course will be offered via Zoom only. Attendance is required as the course will not be recorded.

The ubiquity of social media in the world today presents new opportunities and challenges when it comes to social research. This course considers the use of social media in survey research. Throughout the survey lifecycle (questionnaire design and testing, subject recruitment, respondent tracking, and longitudinal panel retention), social media and crowdsourcing platforms offer some new ways to reach respondents at a time when traditional methods have seen declining participation.

Social media data can also be considered as supplementary or proxy data for surveys. This course will present specific examples of the use of social media and crowdsourcing in survey research, highlighting the topics, methods, and ethical considerations that accompany this growing sub-discipline. We end with considerations for the role of social media and crowdsourcing in public opinion research in the future as this area of research evolves.

This course will count as 4.0 CSS short course credit hours.

Instructor: Yuli Patrick Hsieh

Patrick is a survey methodologist and digital sociologist in the Digital Technology and Society program in RTI International’s Survey Research division.

Registration fees:

• Certificate of Survey Science Students: $30
• UNC-CH Students: $40
• UNC-CH Faculty/Staff/Postdoc: $60
• Non UNC-CH: $60

Additional course information:

• This class will be offered via Zoom ONLY. Registration closes at 12:01am, October 8, 2021. Once registration closes, no late registrations will be accepted, no exceptions.
• Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.
• Zoom link for this course will be sent prior to the course. Registration must be made at least 3 days prior to the course date to receive the Zoom link.

 
For questions regarding the status of this class, please contact Jill Stevens at jill_stevens@unc.edu