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Introduction to Focus Groups (ONLINE)

September 23, 2020 @ 10:00 am - September 24, 2020 @ 2:00 pm

This is a 2-day online course. Course hours are 10am – 2pm each day.

Focus groups are commonly used to capture rich information about attitudes and beliefs. The class will highlight the most appropriate uses of focus groups, and the essentials of moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings. The class will be supplemented with real-life examples and hands-on exercises.

This course will count as 6.0 CSS short course credits.


Instructor: Peyton Williams

Peyton Williams, MPH, is a research associate at RTI International in the Center for Communication Science. He has over 15 years’ experience as a focus group moderator, and is involved with all facets of qualitative data collection from moderator guide and screener generation, to conducting groups, and analyzing and reporting on findings. He has conducted focus groups with an array of audiences, such as physicians, youth, and vulnerable populations, and around a variety of topics including HIV, opioids, and nutrition. Clients he has worked for include the U.S. Centers for Disease Control and Prevention (CDC), the U.S. Food and Drug Administration (FDA), and state health departments.

Register Here

This class will be offered via Zoom ONLY and may end an hour early each day. Registration closes at 12:01am on 9/21/2020. Once registration closes, no late registrations will be accepted. NO EXCEPTIONS!

Registration Fees:

  • CSS Students – $40
  • UNC-CH Students – $65
  • UNC-CH Faculty/Staff/Postdoc/Others – $90

Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.
Zoom link for this course will be sent prior to the course. Registration must be made at least 3 days prior to the course date to receive the Zoom link.


September 23, 2020 @ 10:00 am
September 24, 2020 @ 2:00 pm
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