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Writing Questions and Visual Designs for Surveys

March 28, 2019 @ 9:00 am - 4:30 pm


Writing Questions and Visual Designs for Surveys

This course focuses on best practices for writing questions and visual design for surveys, with a focus on holistic designs in which question wording and visual design work together to produce good measurement. It draws on the empirical literature to provide practical guidelines for questionnaire design. The course will also cover the application of questionnaire design concepts to mixed-mode and mixed device (i.e., paper and pencil, web, mobile web) surveys. The course will include PowerPoint slides, discussion, and hands-on activities.

Instructor: Jolene Smyth

Jolene Smyth is an Associate Professor in the Department of Sociology and Director of the Bureau of Sociological research at the University of Nebraska-Lincoln. She is co-author (with Don Dillman and Leah Christian) of Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method. Her research examines measurement error and nonresponse in surveys, including questionnaire design, visual design, mixed-mode surveys, interviewer effects, mobile web design, survey recruitment methods, and within-household selection.

This course will count as 7.0 CPSM short course credit hours.
This class is now full. Registration and waitlist are now closed.

Registration fees

  • CPSM Students: $40
  • UNC Students: $65
  • Others: $90

Cancellation/Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.

Waitlist/Walk-ins: There may be a waitlist for the courses. Walk-ins will not be accepted. Each attendee must register and pay prior to 3 days before the start of the course.


March 28, 2019
9:00 am - 4:30 pm
Event Categories:


219 Davis Library
208 Raleigh Street
Chapel Hill, NC 27514 United States
+ Google Map
(919) 962-1151
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