Survey Research Test
SURVEY RESEARCH
The Odum Institute offers consulting on all aspects of survey methodology. We also manage the university hosting of Qualtrics, a powerful web-survey tool available free-of-charge to the UNC community. Pending availability, our staff may be hired to program Qualtrics surveys/forms and/or collect your survey data for you, by being bid as personnel on grant-funded projects or hired through the Odum Institute recharge center.
Survey Research Consultations
Brief consultations are offered at no charge to the UNC–Chapel Hill community. We offer survey review and consultation to UNC faculty and staff, and to students working on dissertations, theses, or other research projects. We do not provide consultation on class projects or assignments. We are happy to consult with researchers writing funding proposals that include survey data collection.
For extended consultation, our time may be purchased on an hourly basis (by advance arrangement) through the Odum Institute recharge center.
To request a consultation, please email to set up an appointment.
| Consultation Topic | Consultant |
|---|---|
| Questionnaire Design | Jessica Grant |
| Data Collection Modes and Methods | Jessica Grant |
| Pretesting and Cognitive Interviewing | Jessica Grant |
| Applying for IRB Approval | Jessica Grant |
| Sample Design and Power Calculations | Chris Wiesen |
| Analysis and Weighting | Chris Wiesen |
| Qualtrics | Michelle Temple |
Survey Data Collection
If you are looking for someone to conduct your survey, members of our survey group are available on a cost-reimbursement basis. As their time permits, our staff can help develop your survey, program it, conduct data collection, and provide a data file in your choice of format.
In addition to technical capabilities, our staff will offer consultation on questionnaire design and question wording, strategies for maximizing response rate and data quality, and other best practices for conducting a high-quality web survey.
For more information about our data collection services or to obtain a cost estimate for your project, please contact Teresa Edwards.
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Resources
Below is a collection of resources that may be helpful to those seeking guidance in planning a survey to collect quantitative data.
BOOKS:
- Improving survey questions: design and evaluation by Floyd J. Fowler, Jr., Sage Publications, 1995
- Designing and Constructing Instruments for Social Research and Evaluation by David Colton and Robert Covert, John Wiley & Sons, 2007.
- The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions by David F. Harris, I&M Press, 2014.
- Internet, phone, mail, and mixed-mode surveys : the tailored design method by Don A. Dillman, Wiley, 2014.
VIDEOS:
- Pew Research Center:Methods 101: Survey Question Writing
- Elon University:7 Tips for Good Survey Questions
BOOKS:
- Cognitive Interviewing: a Tool for Improving Questionnaire Design by Gordon B. Willis, Sage Publications, 2005.
- Methods for Testing and Evaluating Survey Questionnaires by Stanley Presser et al., eds. Wiley, 2004.
BOOKS:
- Survey Methodology by Robert M. Groves et al., eds. Wiley, 2009.
- Survey Research Methods by Floyd J. Fowler, Jr., Sage Publications, 2009.
VIDEOS:
- Elon University: Methods of Collecting Survey Data
- Pew Research Center: Methods 101: Mode Effects
- Elon University: A Survey in 10 Steps
ONLINE:
VIDEOS:
- Pew Research Center: Methods 101: Random Sampling
- Pew Research Center: Methods 101: Non-probability surveys
- Elon University: Breaking Down Probability Sampling
Qualtrics User Support
Qualtrics is a powerful web-survey tool that the Odum Institute survey research team brought to campus in 2006. It is browser-based, allowing researchers to access it from anywhere with an Internet connection, and allows users to build complex surveys, distribute them, and analyze the responses all from one place.
Any member of the UNC community can access and use Qualtrics free of charge by signing up through the UNC Qualtrics Portal.
WALK-IN CONSULTING
Mondays — 1PM – 4PM
Thursdays — 10AM – 1PM
Davis Library Room 228E
Directions: To find us, please enter Davis Library and proceed up the steps to the second floor. Go all the way to the back of the second floor, and enter the glass door to the Odum Institute suite. Qualtrics Consulting is in room 228E, accessible from the lobby area.
You may also request assistance by emailing qualtrics@unc.edu. We typically respond to emails on Mondays and Thursdays.
If we are unable to answer your Qualtrics questions during an initial consultation, we may refer you to another person in the Odum Institute or at Qualtrics. If this happens, it may take a few days for further attention. Please allow for this in planning your project.
Qualtrics consulting is for technical software questions only. For guidance on survey construction, question wording, and other methodological topics, please contact Teresa Edwards at teresa_edwards@unc.edu for an appointment.
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Qualtrics Programming Services
As availability allows, our staff may be hired to program Qualtrics surveys for UNC projects. For pricing, see our current rate sheet. These rates apply to generating an online Qualtrics survey/form from your MS Word or similar document, and do not include distribution of your survey through the mailer or collecting data on your behalf.
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