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The Odum Institute offers consulting on all aspects of survey methodology. We also manage the university hosting of Qualtrics, a powerful web-survey tool available free-of-charge to the UNC community. Pending availability, our staff may be hired to program Qualtrics surveys/forms and/or collect your survey data for you, by being bid as personnel on grant-funded projects or hired through the Odum Institute recharge center.

Survey Research Consultations

Brief consultations are offered at no charge to the UNC–Chapel Hill community. We offer survey review and consultation to UNC faculty and staff, and to students working on dissertations, theses, or other research projects. We do not provide consultation on class projects or assignments. We are happy to consult with researchers writing funding proposals that include survey data collection.

For extended consultation, our time may be purchased on an hourly basis (by advance arrangement) through the Odum Institute recharge center.

To request a consultation, please email to set up an appointment.

Consultation TopicConsultant
Questionnaire DesignJessica Grant
Data Collection Modes and MethodsJessica Grant
Pretesting and Cognitive InterviewingJessica Grant
Applying for IRB ApprovalJessica Grant
Sample Design and Power CalculationsChris Wiesen
Analysis and WeightingChris Wiesen

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Survey Data Collection

If you are looking for someone to conduct your survey, members of our survey group are available on a cost-reimbursement basis. As their time permits, our staff can help develop your survey, program it, conduct data collection, and provide a data file in your choice of format.

In addition to technical capabilities, our staff will offer consultation on questionnaire design and question wording, strategies for maximizing response rate and data quality, and other best practices for conducting a high-quality web survey.

For more information about our data collection services or to obtain a cost estimate for your project, please contact Teresa Edwards.
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Below is a collection of resources that may be helpful to those seeking guidance in planning a survey to collect quantitative data.




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Qualtrics User Support

Qualtrics is a powerful web-survey tool that the Odum Institute survey research team brought to campus in 2006. It is browser-based, allowing researchers to access it from anywhere with an Internet connection, and allows users to build complex surveys, distribute them, and analyze the responses all from one place.

Any member of the UNC community can access and use Qualtrics free of charge by signing up through the UNC Qualtrics Portal.



Mondays — 1PM – 4PM
Thursdays — 10AM – 1PM

Davis Library Room 228E

Directions: To find us, please enter Davis Library and proceed up the steps to the second floor. Go all the way to the back of the second floor, and enter the glass door to the Odum Institute suite. Qualtrics Consulting is in room 228E, accessible from the lobby area.

You may also request assistance by emailing We typically respond to emails on Mondays and Thursdays.

If we are unable to answer your Qualtrics questions during an initial consultation, we may refer you to another person in the Odum Institute or at Qualtrics. If this happens, it may take a few days for further attention. Please allow for this in planning your project.

Qualtrics consulting is for technical software questions only. For guidance on survey construction, question wording, and other methodological topics, please contact Teresa Edwards at for an appointment.
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Qualtrics Programming Services

As availability allows, our staff may be hired to program Qualtrics surveys for UNC projects. For pricing, see our current rate sheet. These rates apply to generating an online Qualtrics survey/form from your MS Word or similar document, and do not include distribution of your survey through the mailer or collecting data on your behalf.
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