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Introduction to Focus Groups (Online)

January 27, 2021 @ 1:00 pm - January 28, 2021 @ 5:00 pm

Focus groups are commonly used to capture rich information about attitudes and beliefs. This class will prepare prospective students to organize and moderate focus groups. Students will learn the most appropriate uses of focus groups, how to segment and recruit audiences, how to develop a moderator’s guide, and how to moderate focus groups. The class will be supplemented with real-life examples and hands-on exercises.

This is a two-day (1/27 and 1/28)class and each day will be 1-5pm, potentially ending early each day. Each day of class is required.

This course will count as 7.0 CSS short course credits.

Instructor: Peyton Williams

Peyton Williams, MPH, is a research associate at RTI International in the Center for Communication Science. He has over 15 years’ experience as a focus group moderator, and is involved with all facets of qualitative data collection from moderator guide and screener generation, to conducting groups, and analyzing and reporting on findings. He has conducted focus groups with an array of audiences, such as physicians, youth, and vulnerable populations, and around a variety of topics including HIV, opioids, and nutrition. Clients he has worked for include the U.S. Centers for Disease Control and Prevention (CDC), the U.S. Food and Drug Administration (FDA), and state health departments.
This is part of the RTI/Odum series of short courses. There are no registration fees associated with this course, but registration is required to secure your spot.

This course and waitlist are now FULL
Zoom link for this course will be sent prior to the course. Registration must be made at least 3 days prior to the course date to receive the Zoom link.


January 27, 2021 @ 1:00 pm
January 28, 2021 @ 5:00 pm
Event Category:


NC United States