Survey Research
SURVEY RESEARCH
The Odum Institute offers consulting on all aspects of survey methodology. Pending availability, our staff may be hired to program Qualtrics surveys/forms and/or collect your survey data for you, by being bid as personnel on grant-funded projects or hired through the Odum Institute recharge center.
We also manage and provide user support for the university hosting of Qualtrics, a powerful web-survey tool available free-of-charge to the UNC community.
Survey Research Consultations
Consultations are offered at no charge to students, faculty, and staff working on survey research projects, research grants, dissertations, theses, and other survey research activities. Our methodologists can offer guidance on project management, data collection best practices, and questionnaire design for all modes of data collection including web, paper, telephone, in-person, and multimode designs. We can review data collection plans for project implementation and proposed designs used in grant submissions. Extended consultation services are available on a cost- reimbursement basis.
To request a consultation, please email to set up an appointment.
Consultation Topic | Consultant |
---|---|
Questionnaire Design | Jessica Grant |
Data Collection Modes and Methods | Jessica Grant |
Pretesting and Cognitive Interviewing | Jessica Grant |
Applying for IRB Approval | Jessica Grant |
Sample Design and Power Calculations | Chris Wiesen |
Analysis and Weighting | Chris Wiesen |
Qualtrics | Michelle Temple |
Survey Data Collection
If you are looking for someone to conduct your survey, members of our survey group are available on a cost-reimbursement basis. As their time permits, our staff can help develop your survey, program it, conduct data collection, and provide a data file in your choice of format.
In addition to technical capabilities, our staff will offer consultation on questionnaire design and question wording, strategies for maximizing response rate and data quality, and other best practices for conducting a high-quality web survey.
For more information about our data collection services or to obtain a cost estimate for your project, please contact Jessica Grant at jgrant1@unc.edu.
Resources
Below is a collection of resources that may be helpful to those seeking guidance in planning a survey to collect quantitative data.
BOOKS:
- Improving survey questions: design and evaluation by Floyd J. Fowler, Jr., Sage Publications, 1995
- Designing and Constructing Instruments for Social Research and Evaluation by David Colton and Robert Covert, John Wiley & Sons, 2007.
- The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions by David F. Harris, I&M Press, 2014.
- Internet, phone, mail, and mixed-mode surveys : the tailored design method by Don A. Dillman, Wiley, 2014.
VIDEOS:
- Pew Research Center: Methods 101: Survey Question Writing
- Elon University: 7 Tips for Good Survey Questions
BOOKS:
- Cognitive Interviewing: a Tool for Improving Questionnaire Design by Gordon B. Willis, Sage Publications, 2005.
- Methods for Testing and Evaluating Survey Questionnaires by Stanley Presser et al., eds. Wiley, 2004.
BOOKS:
- Survey Methodology by Robert M. Groves et al., eds. Wiley, 2009.
- Survey Research Methods by Floyd J. Fowler, Jr., Sage Publications, 2009.
VIDEOS:
- Elon University: Methods of Collecting Survey Data
- Pew Research Center: Methods 101: Mode Effects
- Elon University: A Survey in 10 Steps
ONLINE:
VIDEOS:
- Pew Research Center: Methods 101: Random Sampling
- Pew Research Center: Methods 101: Non-probability surveys
- Elon University: Breaking Down Probability Sampling