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Introduction to Focus Groups

April 11, 2019 @ 9:00 am - 4:30 pm


Introduction to Focus Groups

Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented with real examples and hands-on practice will highlight the most appropriate uses of focus groups, moderating focus groups, developing interview questions, analyzing and using results, as well as reporting findings.

This course will count as 7.0 CPSM short course credits.


Instructor: Emily Geisen

Emily Geisen is a survey methodologist at RTI International. She received her M.S. in survey methodology from the University of Michigan and has more than 10 years experience designing methodological research studies, developing and evaluating survey instruments, leading data collection tasks, managing projects, and performing statistical analyses using SAS.
Emily is the manager of RTI’s cognitive/usability laboratory and specializes in evaluating survey instruments to improve data quality and reduce respondent burden. She was the 2010 conference chair for the Southern Association for Public Opinion Research (SAPOR) and the 2009–2011 secretary of the Survey Research Methods Section of the American Statistical Association.
Registration is now closed.

Registration Fees:

  • CPSM Students – $40
  • UNC Students – $65
  • Others – $90

Cancellation/ Refund Policy: A full refund will be given to those who cancel their registration no later than 10 days prior to the course. If you cancel within the 10 days prior to the class, no refund will be given. Please allow 30 days to receive your refund.
Waitlist/ Walk-ins: There may be a waitlist for the courses. Walk-ins will not be accepted. Each attendee must register and pay prior to 3 days before the start of the course.


April 11, 2019
9:00 am - 4:30 pm
Event Categories:


219 Davis Library
208 Raleigh Street
Chapel Hill, NC 27514 United States
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(919) 962-1151
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