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Usability Testing in Survey Research with Emily Geisen and Jen Romano Bergstrom

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately … Read more

Designing Web Surveys with Mick Couper

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields), including new features in HTML … Read more