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Visual Design for Surveys: A Hands-On Approach

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Virtual Design for Surveys: A Hands-On Approach   This course focuses on how and why words, numbers, symbols and graphics independently and jointly influence answers to questions in Internet and paper surveys. It begins with theoretical background on why and … Read more

Social Media’s Role in Survey Research

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Social Media's Role in Survey Research The ubiquity of social media in the world today presents new opportunities and challenges when it comes to social research. This course considers the use of social media in survey research. Throughout the survey … Read more

Nonresponse from the Total Survey Error Perspective: An Overview

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Nonresponse from the Total Survey Error Perspective: An Overview   The Total Survey Error (TSE) paradigm embodies the best principles, strategies, and approaches for minimizing the survey error from all sources within time, costs, and other constraints that can be … Read more

Issues in the Analysis of Complex Sample Survey Data

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Issues in the Analysis of Complex Sample Survey Data   This one-day short course will provide participants with an introductory overview of issues frequently encountered when conducting secondary computer analyses of data collected from sample surveys with complex multi-stage designs … Read more

Introduction to Focus Groups

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Introduction to Focus Groups   Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented … Read more

Usability Testing in Survey Research with Emily Geisen and Jen Romano Bergstrom

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately … Read more

Introduction to Survey Management with Lisa Thalji

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Short Course Spotlight: Introduction to Survey Management with Lisa Thalji   This course will focus on the application of project management principles and techniques to the management of survey research projects. At the conclusion of the course participants will have … Read more

Designing Multi-Item Scales with Bob DeVellis

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

Designing Multi-Item Scales with Bob DeVellis   This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, … Read more

Conducting Cross Cultural Surveys – Challenges and Best Practices

219 Davis Library 208 Raleigh Street, Chapel Hill, NC, United States

  Conducting Cross Cultural Surveys - Challenges and Best Practices   This course will provide an introduction to survey research methods for designing multinational and multicultural surveys. It begins with an overview of the field of comparative surveys. This will … Read more