Cognitive Interviewing: A Hands-On Approach National Cancer Institute, National Institutes of Health Joint Program in Survey Methodology, University of Maryland/University of Michigan Cognitive Interviewing has become a very popular method for pretesting and evaluating survey questionnaires. The current approach … Read more
Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately … Read more
The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields), including new features in HTML … Read more
Multiple imputation offers a general purpose framework for handling missing data, protecting confidential public use data, and adjusting for measurement errors. These issues are frequently encountered by organizations that disseminate data to others, as well as by individual researchers. Participants … Read more
Short Course Spotlight: Introduction to Survey Management with Lisa Thalji This course will focus on the application of project management principles and techniques to the management of survey research projects. At the conclusion of the course participants will have … Read more
Designing Multi-Item Scales with Bob DeVellis This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, … Read more
Introduction to Focus Groups with Emily Geisen Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics … Read more
