The Odum Institute is dedicated to serving our community at UNC-Chapel Hill and beyond. For many years, we have supported students and researchers with the goal of helping them do better science so, together, we can build a better … Continued

By Kyle Ryan With a background in sociology and psychology from Duke University, Martin DeWitt entered marketing analytics because of his interest in research methods. He utilized focus group methods in college, but became interested in learning more about survey … Continued

The Odum Institute is pleased to announce its new graduate Certificate in Survey Science (CSS). This 12 credit hour program provides the essential skills for designing, collecting and analyzing survey data. Students complete courses in Survey Data Collection Methods, Questionnaire … Continued

Part-time Job Opening: Statistical Consultant (Spring 2020) The Odum Institute at UNC-Chapel Hill maintains a statistical consulting service, staffed by advanced graduate students, who are on call in the Davis Library Research Hub to answer statistical and programming questions. We have an … Continued

Odum Staff Spotlight: Cathy Zimmer By Alana Edwards Cathy Zimmer first visited the Odum Institute upon entering UNC-Chapel Hill’s Sociology PhD program in 1980. At the time, Odum was still called the “Institute for Research in Social Science” prior to … Continued

Celebrating our Team: Graduate-Professional Student Appreciation Week April 1-7 is Graduate-Professional Student Appreciation Week. We’re thankful for Odum’s many graduate and professional student faculty members and their contributions to teaching and research at the institute and UNC-Chapel Hill. The Graduate School and … Continued

Research Spotlight: Supporting Schools’ Disaster Response and Recovery Efforts UNC-Chapel Hill researcher Cassandra R. Davis, Ph.D., led a federally-funded study on schools districts’ responses to Hurricanes Matthew and Harvey. By Alana Edwards After Hurricane Matthew devastated North Carolina in 2016, … Continued

Qualtrics and the Evolution of Survey Research at UNC By Alana Edwards What do 12,200 Tar Heels have in common? That’s the number of faculty, staff and students in the UNC community who use Qualtrics to build and distribute complex … Continued

Takeaways: MZES Open Social Science Conference Takeaways from the MZES 2019 conference, written by Research Data Archivist Mandy Gooch In January, the Odum Institute Archive team attended the MZES Open Social Science Conference in Mannheim, Germany. Even with the cold … Continued

Research Spotlight: Offshore Wind Energy The Odum Institute Contributes to Federal Public Opinion Survey on Offshore Wind Energy off the Carolina Coast led by the National Centers for Coastal Ocean Science. By: Alana Edwards Researchers with the National Oceanic Atmospheric … Continued