Qualtrics and the Evolution of Survey Research at UNC By Alana Edwards What do 12,200 Tar Heels have in common? That’s the number of faculty, staff and students in the UNC community who use Qualtrics to build and distribute complex … Read more
The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields), including new features in HTML … Read more
Short Course Spotlight: Introduction to Survey Management with Lisa Thalji This course will focus on the application of project management principles and techniques to the management of survey research projects. At the conclusion of the course participants will have … Read more
Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately … Read more
Designing Multi-Item Scales with Bob DeVellis This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, … Read more
Nonresponse from the Total Survey Error Perspective: An Overview The Total Survey Error (TSE) paradigm embodies the best principles, strategies, and approaches for minimizing the survey error from all sources within time, costs, and other constraints that can be … Read more
Introduction to Focus Groups Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics of focus groups supplemented … Read more
Issues in the Analysis of Complex Sample Survey Data This one-day short course will provide participants with an introductory overview of issues frequently encountered when conducting secondary computer analyses of data collected from sample surveys with complex multi-stage designs … Read more
Conducting Cross Cultural Surveys – Challenges and Best Practices This course will provide an introduction to survey research methods for designing multinational and multicultural surveys. It begins with an overview of the field of comparative surveys. This will … Read more
Cognitive Interviewing: A Hands-On Approach National Cancer Institute, National Institutes of Health Joint Program in Survey Methodology, University of Maryland/University of Michigan Cognitive Interviewing has become a very popular method for pretesting and evaluating survey questionnaires. The current approach … Read more
