Jessica Grant is the Associate Director of Research and Director of the Certificate in Survey Science at the Odum Institute for Research in Social Science at the University of North Carolina at Chapel Hill. She provides consultation to students, faculty, … Read more

Michelle Temple is the consultant & programmer for UNC’s online survey tool, Qualtrics, providing services to students, staff, and faculty building and distributing surveys for their research. Additionally, she is the Brand Administrator for Qualtrics, coordinating license changes, feature additions/removals, … Read more

Qualtrics and the Evolution of Survey Research at UNC By Alana Edwards What do 12,200 Tar Heels have in common? That’s the number of faculty, staff and students in the UNC community who use Qualtrics to build and distribute complex … Read more

Odum Takes Part in Leading Criminal Justice Research By: Alana Edwards The Odum Institute for Research in Social Science contributes to innovative criminal justice research in partnership with the Vera Institute of Justice, a New York-based criminal justice policy research … Read more

  Introduction to Focus Groups with Emily Geisen   Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics … Read more

Multiple imputation offers a general purpose framework for handling missing data, protecting confidential public use data, and adjusting for measurement errors. These issues are frequently encountered by organizations that disseminate data to others, as well as by individual researchers. Participants … Read more

The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields), including new features in HTML … Read more

Short Course Spotlight: Introduction to Survey Management with Lisa Thalji   This course will focus on the application of project management principles and techniques to the management of survey research projects. At the conclusion of the course participants will have … Read more

Usability testing in survey research allows in-depth evaluation of how respondents and interviewers interact with questionnaires, particularly web and mobile surveys. A respondent may understand the survey question and response options, but may be unable to select their answer accurately … Read more

Designing Multi-Item Scales with Bob DeVellis   This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, … Read more