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Jessica Williams

August 24, 2021

Jessica Williams is the Assistant Director of Survey Research and Development at the Odum Institute for Research in Social Science at the University of North Carolina at Chapel Hill. She provides consultation to students, faculty, and staff on designing and … Continued

Odum Offers New Certificate in Survey Science

November 12, 2019

The Odum Institute is pleased to announce its new graduate Certificate in Survey Science (CSS). This 12 credit hour program provides the essential skills for designing, collecting and analyzing survey data. Students complete courses in Survey Data Collection Methods, Questionnaire … Continued

Qualtrics and the Evolution of Survey Research at UNC

March 8, 2019

Qualtrics and the Evolution of Survey Research at UNC By Alana Edwards What do 12,200 Tar Heels have in common? That’s the number of faculty, staff and students in the UNC community who use Qualtrics to build and distribute complex … Continued

Introduction to Focus Groups with Emily Geisen

November 29, 2018

  Introduction to Focus Groups with Emily Geisen   Focus group interviews are commonly used for survey development, content development, and qualitative data collection to capture rich information about attitudes and beliefs that affect behavior. An overview of the basics … Continued

Odum Takes Part in Leading Criminal Justice Research

November 14, 2018

Odum Takes Part in Leading Criminal Justice Research By: Alana Edwards The Odum Institute for Research in Social Science contributes to innovative criminal justice research in partnership with the Vera Institute of Justice, a New York-based criminal justice policy research … Continued

Designing Multi-Item Scales with Bob DeVellis

April 12, 2018

Designing Multi-Item Scales with Bob DeVellis   This course provides an introduction to developing instruments with multiple items to measure a single construct. Examples include measures of various social and psychological variables that might be assessed in health, marketing, journalism, … Continued

Introduction to Survey Management with Lisa Thalji

March 22, 2018

Short Course Spotlight: Introduction to Survey Management with Lisa Thalji   This course will focus on the application of project management principles and techniques to the management of survey research projects. At the conclusion of the course participants will have … Continued

Multiple Imputation: Methods and Applications with Jerry Reiter

March 1, 2018

Multiple imputation offers a general purpose framework for handling missing data, protecting confidential public use data, and adjusting for measurement errors. These issues are frequently encountered by organizations that disseminate data to others, as well as by individual researchers. Participants … Continued

Designing Web Surveys with Mick Couper

February 15, 2018

The focus of this course is on the design of Web survey instruments. The course will focus on the appropriate choice and design of input tools (e.g., radio buttons, check boxes, drop boxes, text fields), including new features in HTML … Continued